DOSIST Abbot Kinney
LOCATION: VENICE, CA
DATE: SPRING 2019
ROLE: DESIGN, VISUAL MERCHANDISING,
This concept focused on creating a minimalist setting that elevated the product and brand while keeping it approachable and attainable. Two guiding principles were adopted as the lens for the form and function of the space – safety and education - creating a space where visitors are given permission to consider Dosist products as tools for their individual wellness needs.
As Director of Visual Merchandising, I was tasked with creating the brand’s look and feel as well as the customer experience. Above you can see process as it scrolls through the final renderings and concept sketches.
Design cues were drawn from the brand’s products and principles to create the ideal setting to showcase the product. Bringing nature inside - is reflective of the dose pen’s material exterior encasing and the natural, plant-based material within. Slat fin walls - indicative of the precision dosing and repeatable experience the brand prides itself on. Intentional curves soften the angles of the space, while glass and natural light provide an element of transparency into the product and the brand.
DOSIST West 3rd St
LOCATION: Los Angeles CA
DATE: SPRING 2019
ROLE: DESIGN, VISUAL MERCHANDISING,
For the brand’s second location, we kept the brand true to its ethos of consistent and repeatable experiences by recreating its wellness experience in a new space. We were able to efficiently and effectively take our concept from our first store and translate that into a different physical space whilst upholding our elevated brand experience.
This location was an opportunity to test our design as a cost-effective, scalable template for future locations, allowing us to hone in on design detailing and construction methods unique to the space.
DOSIST Visual Merchandising & Installations
LOCATION: Los Angeles CA
DATE: 2017-2020
ROLE: DESIGN, VISUAL MERCHANDISING,
Brand+Aid Office Design and Build
LOCATION: Salt Lake City, UT
DATE: 2021
ROLE: DESIGN, BUILD
This project involved overhauling the original internal structure, starting with a full gut renovation and a reimagined layout tailored to the company's needs. Collaborating closely with Brand-Aid's CEO, I developed various scaled CAD model concepts to refine and finalize the design. Key features included a striking 7'x12' slatted dividing wall for visual and spatial separation, a bold 10'x10' sliding door adorned with the company logo, and a custom-designed island that served as a functional centerpiece and a branding statement. Numerous additional details were incorporated to create a cohesive, distinctive environment that reflects and reinforces the company's mission and identity.